Personalized EDM Subject Generation via Co-factored User-Subject Embedding
Published in PAKDD, 2024
This paper introduces the Co-Factored User-Subject Embedding based Personalized EDM Subject Generation Framework (COUPES), a model for creating personalized Electronic Direct Mail (EDM) subjects.
Recommended citation: Chen, Y.H., Tam, Z.R., & Shuai, H.H. (2024). “Personalized EDM Subject Generation via Co-factored User-Subject Embedding.” Pacific-Asia Conference on Knowledge Discovery and Data Mining, 55-67.
Recommended citation: Chen, Y.H., Tam, Z.R., & Shuai, H.H. (2024). "Personalized EDM Subject Generation via Co-factored User-Subject Embedding." Pacific-Asia Conference on Knowledge Discovery and Data Mining, 55-67.
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